Public relations
We are the leading company for sports nutrition in Germany. Interested to know more about us? Feel free to reach out to our PR team if you have an interview request or need additional information about our products or our company history. We look forward to hearing from you!
Press releases
22.04.2024: Strategic Partnership between ESN and Thomas Müller: Joint Launch of the New High Protein Ready-to-Drink Meal RDY in May
ESN, the German leader in sports nutrition, and World Cup champion Thomas Müller are entering into a long-term strategic and business partnership: Together, they are launching the High Protein Ready-to-Drink Meal RDY in four flavors, marking the start of the new product range THOMAS MÜLLER | ESN. Priced at 3.99 euros, the products will be available from May 1st on the ESN online shop at esn.com/RDY, and from May 6th at REWE as the exclusive retail partner.
With the RDY drink meal, ESN is tapping into a new product category that will complement its existing portfolio of high-quality protein powders, bars, and sports supplements. This expansion helps ESN broaden its target audience and capitalize on a dynamic market segment that, according to the market research institute GfK, grew by nearly a fifth in Germany in 2023 alone. Available in four varieties - Chocolate Milk, Vanilla, Banana, and the ESN Signature Flavor Cinnamon Cereal - the product is a full, balanced meal replacement that satisfies hunger for three to five hours. RDY is lactose-free, contains no added sugars, and boasts a high protein content of 38 grams per 500 milliliters. The drink also covers an adult's daily needs for essential micronutrients and minerals and features MCT oil from coconuts as a high-quality functional energy source, instead of just relying on rapeseed and sunflower oil. The fat content is only 19 grams, with 12 grams of fiber per serving. A 500-milliliter bottle has just 495 calories. With its balanced nutritional profile, RDY offers a healthier alternative to ready meals or fast food, saves time in everyday life, and provides a practical, uncomplicated meal replacement especially on busy days, whether at work, at home, or on the go. "We didn’t just develop RDY for athletes – our goal is to make tightly-scheduled days easier for a much broader audience. With RDY, we aim to reach not only our regular, very sports-focused ESN clientele but also to make a mark in a new market segment. We are particularly proud to have Thomas Müller as a business-minded partner with high potential for identification in this endeavor," says Stefan Smalla, CEO of ESN.
Perfect match for Thomas Müller and ESN: Long-term collaboration planned
As a high-performance athlete and football icon, Thomas Müller not only represents an active and healthy lifestyle but also brings a strong awareness of healthy eating to the table. He had already been a regular consumer of ESN products before initiating contact last fall, which kicked off the collaboration that has been ongoing since September 2023.
"Being able to perform at my best despite a full schedule is routine for me – here, RDY is a helpful and especially tasty solution. I was involved in the product development, particularly in the nutrient compositions and flavor profiles. Now, I look forward to a long and successful business partnership with ESN," says Thomas Müller, who is currently part of the German national squad for the upcoming Home Euro 2024 and now also an official ESN athlete.
RDY - High Protein Ready-to-Drink Meal ESN (Elite Sports Nutrition)
Flavors: Chocolate Milk, Vanilla, Cinnamon Cereal & Banana
38g Protein per bottle
26 Vitamins and Minerals
Lactose-Free
Satiates for 3 to 5 hours
495 kcal per 500ml
MSRP: €3.99
Available from May 1st at esn.com/RDY
Exclusively at REWE stores from May 6th
As the German leader in sports nutrition since its founding in 2007, ESN has been the brand for high-performance sports. ESN offers a wide range of products including protein powders, protein bars, and sports supplements to support ambitious training goals and enhance individual athletic performance. As an established brand with its own production in Germany, ESN provides only the highest quality foods and supplements, Made for Athletes.
13.12.2023: Customs inspections at two locations of The Quality Group
"On the night of December 13, 2023, the German customs authority conducted inspections at two locations of The Quality Group, which includes the brand More Nutrition, focusing on the workers and the employees of external temporary employment agencies. According to information provided by the officers present, this action and the potential violations that have come to our attention were directed against employees of some temporary employment agencies that work as external service providers for The Quality Group and other companies in the region. Of course, as an employer, we comply with all regulations and support the authorities in their work. We use the services of temporary employment agencies, especially during the important Christmas season. We always pay our employees and the temporary employment agencies wages that are customary in the market and always at least equal to the minimum wage. We regularly review our cooperation with all temporary employment agencies and are doing so now even more intensively. We take this matter very seriously and expect our partners to adhere to highly professional working methods and the highest standards (see The Quality Group Code of Conduct)."
Stefan Smalla, CEO and Managing Director, The Quality Group GmbH
About The Quality Group
The Quality Group is the leading sports nutrition, supplements and health food company based in Germany. The company operates a unique digital direct-to-consumer & social commerce business model with its own production, logistics and technology. The two brands "ESN" and "More Nutrition" are strongly rooted in their respective communities and offer low-calorie and high-protein products and supplements to help their customers to live a better life and achieve their personal goals. The Quality Group is headquartered in Elmshorn and employs more than 900 people. In 2022, the company generated revenues of more than EUR 450 million. The Quality Group is owned by its founders, an experienced management team and CVC Capital Partners, one of the leading Private Equity companies globally.