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About us

Since 2021, The Quality Group is home to the brands ESN and More Nutrition. In 2022, we expanded our portfolio with the acquisition of Foodist. Our mission is clear: We strive to offer our customers high-quality products that enhance their health and performance. We are pursuing this goal with great passion and have developed a unique digital direct-to-consumer & social commerce business model. Our products are developed and produced in-house with the highest quality standards.

The Quality Group operates three main brands

ESN: Since its foundation in 2007, ESN, as German market leader in sports nutrition, is deeply rooted in the fitness and gym community. ESN offers a wide range of products, such as protein powders, protein bars and supplements.

More Nutrition: Established in 2017, More Nutrition is the primary provider of health nutrition products and weight loss supplements in Germany. More Nutrition offers a wide range of low-calorie and protein-rich products as well as supplements, to enable a healthier lifestyle without sacrifice or compromise.

Foodist: Since its founding in 2012, Foodist has been one of the leading brands in the area of natural enjoyment: short ingredient lists, highest quality and no artificial flavors; everything 100% vegan. Whether peanut butter or cream bars – the exciting range inspires not only fans of plant-based nutrition.


The Quality Group's business has been expanding swiftly. With annual sales amounting to more than EUR 450 million, The Quality Group is on a strong growth trajectory and shows healthy profitability. The Group is managed by a world-class leadership team: Since 2022, The Quality Group has been jointly owned by its founders, an experienced management team and CVC Capital Partners, one of the leading private equity investors in the world. CVC's network comprises 25 offices globally, making it one of the most geographically diverse and longest-established networks of any private equity or credit investor worldwide. CVC’s mission is to build better businesses in partnerships alongside founders and families. In the DACH region, CVC is well-known for its investments in companies like Evonik, Douglas and Breitling as well as a long-standing partner of the RAG Stiftung.

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Who we are

Being a member of The Quality Group’s team means being part of a high-performance company with a diverse culture. In our fast-growing team of over 700 employees, we combine our passion for sports nutrition, supplements and healthy food with state-of-the-art technology, production, and logistics processes. And we do this to ensure one thing: to provide our customers with top-quality products for their healthy and fit way of living.

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Our Leadership-Team

Stefan Smalla is the CEO of The Quality Group, overseeing our entire business and further business development since August 2022. As a co-founder and former CEO of the home and living company Westwing, he took on a pioneering role in German e-commerce and successfully led the company to the forefront of its industry. Stefan brings extensive experience about cutting-edge technology and innovative, community-based marketing. Prior to founding Westwing, he worked for the management consultancy Bain & Company for several years.

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What we are committed to

Our brands are proud about their respective communities and support their customers to live better lives and reach their personal goals.

We wow our customers: We place the highest value on always offering our customers the best product that meets their individual needs. Quality and customer satisfaction are our top priorities.

We chase innovative ideas: We value the opinions and ideas of our team members and encourage continuous innovation and creativity to develop new solutions to improve our products and services.

We take responsibility: We are passionately committed to revolutionizing the industry through innovative approaches and products. We aim to promote awareness of healthy nutrition and enhance responsible sugar consumption to create a healthier future for all.

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Join the Team

Would you like to join our team at The Quality Group and help revolutionize the sports nutrition and dietry nutrition industry? We are always looking for highly motivated team members who enjoy a dynamic work environment and want to make a difference. Explore exciting professional opportunities in technology, marketing, logistics, and more on our career page!

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